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What We're Reading: Page 48

Industry reads hand-picked by our editors

Sep 27, 2024

Digiday
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
Deadline
Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push
The Wall Street Journal
Turning OpenAI Into a Real Business Is Tearing It Apart

Sep 26, 2024

Digiday
At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
CNBC
OpenAI considering restructuring to for-profit, CTO Mira Murati and two top research execs depart
Ad Age
Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season

Sep 25, 2024

TechCrunch
Google’s revised ad targeting plan triggers fresh competition concerns in UK
Digiday
X brings back its transparency report for the first time since 2021
Adweek
Vice Debuts a Subscription Product and Relaunches Its Print Magazine

Sep 24, 2024

Retail Dive
No, not all companies are abandoning diversity, equity and inclusion. Here’s why.
Adweek
The Ad Industry’s Largest Agencies Are Still Hooked on Big Oil
Bloomberg
Snap Integrates Google’s Generative AI Model Into Chatbot
TechCrunch
ByteDance is shutting down TikTok Music globally

Sep 23, 2024

Retail Dive
Nike taps new CEO amid DTC challenges
The Wall Street Journal
Peloton’s Comeback Marketing Plan: Less Bike, Fewer Promotions, More Men
Digiday
Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms

Sep 19, 2024

Adweek
X Circumvents Court-Ordered Block in Brazil
Digiday
U.S. v. Google: Ad tech antitrust trial by numbers — so far
Social Media Today
YouTube Unveils a Range of New Features at Its ‘Made On’ Event

Sep 18, 2024

The Wall Street Journal
How a Tariff Rule Aimed at China Could Affect U.S. Ad Spending
Ad Age
Why brands are pulling out of the Human Rights Campaign Corporate Equality Index
TechCrunch
Google nets court win against EU’s $1.7B AdSense antitrust decision

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