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What We're Reading: Page 52

Industry reads hand-picked by our editors

Feb 01, 2024

Digiday
Why in-game advertising companies see potential benefits in the death of the third-party cookie
The Verge
Hulu is cracking down on password sharing, just like Disney Plus and Netflix
The Wall Street Journal
Why Many Videos on TikTok Have Gone Silent

Jan 31, 2024

The Wall Street Journal
Allen Media Group Makes $14.3 Billion Offer for Paramount Global
CNBC
To stream or not to stream: Hollywood studios could send more films to the big screen as Wall Street pushes for profits
MediaPost
TikTok Tests Feature To Make All Videos Shoppable

Jan 30, 2024

Adweek
Nickelodeon Super Bowl Ads Sell Out for Paramount
AP
Prisoners in the US are part of a hidden workforce linked to hundreds of popular food brands
Las Vegas Review-Journal
Doritos is first Super Bowl sponsor to wrap a Vegas building. What’s next?
Ad Age
Paramount hires Spotify and TikTok execs to lead ad sales for small and medium businesses

Jan 29, 2024

The Wall Street Journal
Amazon Is Now Charging Prime Members Extra for Ad-Free Streaming. For Some, That’s a Deal Breaker.
Digiday
Advertisers are coming back into esports — but with caution
CNBC
FanDuel-parent Flutter to list on the NYSE, challenging DraftKings as sports-betting pure play

Jan 26, 2024

Bloomberg
Apple Overhauls App Store, iPhone Features in EU to Appease Regulators
Ad Age
Why Google’s post-cookie test results could be skewed by ad tech IDs
The Wall Street Journal
Nascar Targets Diverse Audiences to Expand Viewership, Despite Anti-DEI Backlash

Jan 25, 2024

Ad Age
Amazon Prime Video offers incentives for ad tier after lackluster initial demand
Inside Radio
Nielsen To Move Scores Of U.S. Jobs Overseas Amidst New Round Of Layoffs
Adweek
Havas Agencies Could Be Stripped of B Corp Certification Due to Shell Account Win
CNBC
Microsoft lays off 1,900 workers, nearly 9% of gaming division, after Activision Blizzard acquisition

Jan 24, 2024

NPR
TikTok cuts jobs as tech layoffs continue to mount
Business Insider
TurboTax can’t keep advertising itself as ‘free’ when many people have to pay, FTC rules
Retail Dive
Walmart to close Store No. 8
Ad Age
Stellantis parts ways with TRG, which made Super Bowl classic ‘Farmer’ for Ram

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