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What We're Reading: Page 54

Industry reads hand-picked by our editors

Jan 11, 2024

Bloomberg
Amazon Laying off Hundreds in Prime Video, Studios in Latest Cuts
AdExchanger
Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try
The Wall Street Journal
NFL Posts Highest Ratings Since 2015 Amid Taylor Swift-Fueled Surge in Interest
The Verge
OpenAI’s custom GPT Store is now open for business

Jan 10, 2024

Ad Age
GM eyes significant agency changes, including possibly in-sourcing more work
Digiday
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
Automotive Dive
Volkswagen debuts in-vehicle voice assistant powered by ChatGPT

Jan 09, 2024

CNBC
Microsoft’s multibillion-dollar investment in OpenAI could face EU merger probe
Ad Age
Extreme Reach rebrands as XR and hires new unit president
The Wall Street Journal
The Latest Dirty Word in Corporate America: ESG

Jan 08, 2024

Digiday
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center
Adweek
Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch
Bloomberg
Apple’s Biggest Challenges in 2024 Have Little to Do With the iPhone

Jan 05, 2024

Bloomberg
TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf
Ad Age
VideoAmp CEO steps down as company lays off 20% of staff
The Wall Street Journal
Netflix Considers Ways to Make Money From Videogames in Possible Pivot

Jan 04, 2024

Bloomberg
Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue
The Wall Street Journal
He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool?
Food Dive
Utz taps Jennifer Bentz as new innovation and marketing leader

Jan 03, 2024

The Wall Street Journal
Big Tech Braces for Wave of Antitrust Rulings in 2024
MediaPost
TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
Search Engine Land
LinkedIn ad prices surge as advertisers’ X boycott continues

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