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What We're Reading: Page 62

Industry reads hand-picked by our editors

Oct 06, 2023

The Wall Street Journal
Modelo Continues to Win Over Bud Light Drinkers
New York Post
NFL pushed networks to air Taylor Swift concert film promos — for free
Food Dive
Molson Coors looks to premium alcohol in pursuit of aggressive sales growth

Oct 05, 2023

The Wall Street Journal
‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
Ad Age
Inside Netflix’s advertising leadership shakeup
Campaign US
Amazon to sunset ad server by end of 2024

Oct 04, 2023

Retail Dive
From Warby Parker to On, here’s how disruptors are doing post-IPO
The Wall Street Journal
Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat
Digiday
Publishers reckon with declining Facebook referral traffic as the platform pulls away from news

Oct 03, 2023

The Wall Street Journal
Rare Look Inside TikTok Parent’s Finances Shows Slowing Revenue Growth
Ad Age
Taylor Swift’s love story boosts NFL Sunday ratings for NBC
Adweek
Brands Are Slowly Going Always-On With Hispanic Audiences

Oct 02, 2023

The Wall Street Journal
Walgreens Test of Ad-Enabled Cooler Doors Ends Up in Court
Variety
Net Neutrality Returns to FCC Agenda Under Democrat Majority — and Immediately Draws Fire
CNBC
Germany’s Birkenstock targets $9.2 billion valuation in New York IPO

Sep 29, 2023

Digiday
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
MediaPost
Google Advertisers Withdraw Lawsuit Over ‘TrueView’ Metrics
Fashion Dive
Consumers plan to spend more on luxury: report

Sep 28, 2023

Bloomberg
TikTok’s E-Commerce Ambitions Stall as Global Backlash Grows
Financial Times
Why Linda Yaccarino took on the wildest job in Silicon Valley
Digiday
As crypto winter ramps up, why some marketers aren’t feeling the cold

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What Today’s Teens Demand From Brands—And How to Earn It Custom content for TeenVoice
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How retailers are personalizing the shopper experience Supported by Talon.One
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How to Unlock the Power of Pay Over Time for Your Business Custom content for Bread Financial

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