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What We're Reading: Page 64

Industry reads hand-picked by our editors

Sep 18, 2023

Ad Age
How the auto workers strike will affect the ad industry
The Wall Street Journal
How Prime-Time TV Will Look Different This Fall
Digiday
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

Sep 15, 2023

Financial Times
Meta mulls putting ads in WhatsApp as it seeks revenue boost
Variety
Disney Pushes Back on ABC Sale Reports, Says Company ‘Has Made No Decision’ Yet
Ad Age
VideoAmp laying off 10% of workforce in the latest measurement shakeup
BioPharma Dive
J&J to phase out Janssen name in corporate rebrand

Sep 14, 2023

Axios
Nielsen names new CEO amid measurement drama
Digiday
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
Ad Age
Kraft Heinz hires Carat for US media, moving away from Starcom
The Wall Street Journal
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

Sep 13, 2023

Digiday
As the DOJ’s Google antitrust trial begins with opening arguments, here’s what you need to know
Ad Age
Reddit CMO on the community rebellion over its API policy—plus, how it is leaning into subreddit culture
Adweek
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Sep 12, 2023

Variety
Disney, Charter Settle Cable Dispute Hours Before Debut of ESPN’s ‘Monday Night Football’
MediaPost
Senate Urged To Scrap Online Safety Bill
Digiday
An advertiser’s guide to the Justice Department’s case against Google’s search empire

Sep 11, 2023

Ad Age
Google ads leader on the YouTube kids ad debate and how brands can navigate it
The Wall Street Journal
J.M. Smucker to Buy Twinkies Maker Hostess for $4.6 Billion
The New York Times
Microsoft, Google and Antitrust: Similar Legal Theories in a Different Era

Sep 08, 2023

The Wall Street Journal
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
Adweek
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
Ad Age
Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year
TechCrunch
Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout

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