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What We're Reading: Page 66

Industry reads hand-picked by our editors

May 28, 2024

Campaign
Toyota set to end $600 million Olympic sponsorship deal
MediaPost
Snap Redesigns Ad Business, Focuses On ‘Intentionality’
Digiday
The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation

May 24, 2024

MediaPost
Lawmakers Advance Sweeping Nationwide Privacy Bill
Ad Age
See Pedro Pascal’s first ‘La Vida Más Fina’ ads for Corona Extra
CNBC
Amazon plans to give Alexa an AI overhaul — and a monthly subscription price

May 23, 2024

CNN Business
TikTok plans global layoffs in operations and marketing
Retail Dive
How Walmart is using generative AI
MediaPost
Macy’s Ad Sales Reach $37 Million

May 22, 2024

The Wall Street Journal
Even Advertisers Are Telling You to Get Off Your Smartphone
Ad Age
John Wolfe, communications chief for ANA and former Ad Age editor, dies at 72
Digiday
As Roblox expands its advertising network, child safety concerns are on the horizon

May 21, 2024

Ad Age
Amazon’s new ad tech tool measures post-cookie advertising IDs for publishers
CNBC
Scarlett Johansson says OpenAI ripped off her voice after she told the company not to use it in software
Digiday
Making sense of the allegations and defenses in the Colossus ad tech controversy

May 20, 2024

AP
BetterHelp customers begin receiving refund notices from $7.8M data privacy settlement, FTC says
TechCrunch
OpenAI and Google lay out their competing AI visions
Digiday
Behind closed doors: the intrigue and reality of platform marketer councils

May 17, 2024

Ad Age
Skechers to run Super Bowl ad in 2025—marking first brand to confirm big game ad buy
The Wall Street Journal
Reddit to Give OpenAI Access to Its Data in Licensing Deal
Digiday
Transparency shift: CMOs navigate new norms in agency profit models

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