What We're Reading: Page 75
Industry reads hand-picked by our editors
Mar 10, 2023
Mar 09, 2023
Mar 08, 2023
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Digiday
Inside the cost of social fragmentation
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Adweek
To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers
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The Wall Street Journal
How Google Became Cautious of AI and Gave Microsoft an Opening
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MediaPost
YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A ‘Silo’
Mar 07, 2023
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Digiday
How social fragmentation is creating more opportunities for advertisers
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The New York Times
Is the Entire Economy Gentrifying?
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Ad Age
NBCU’s Linda Yaccarino on TV partner advertising strategy
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The Wall Street Journal
As Customer Problems Hit a Record High, More People Seek ‘Revenge’
Mar 06, 2023
Mar 03, 2023
Mar 02, 2023
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Adweek
Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom
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The Wall Street Journal
Apple Blocks Update of ChatGPT-Powered App, as Concerns Grow Over AI’s Potential Harm
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Digiday
‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon
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TechCrunch
Salesforce strikes back
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