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Industry reads hand-picked by our editors

Feb 14, 2024

Ad Age
Coca-Cola pursuing acquisition of Poppi
MediaPost
Proposal To Outlaw Fake Reviews Too Vague, IAB Says
The Wall Street Journal
Walmart in Talks to Buy TV Maker Vizio
Bloomberg
OpenAI Gives ChatGPT the Ability to Remember Facts From Your Chats

Feb 13, 2024

Ad Age
Paramount Global to cut 800 jobs, days after record Super Bowl
TechCrunch
Apple won’t be forced to open iMessage to rivals, EU decides, as it also lets three Microsoft services off DMA hook
Bloomberg
X Hopes to Lure Creators, Take On YouTube With New Ad Targeting

Feb 12, 2024

Digiday
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
Retail Dive
After ‘milestone year’ Mattel targets $200M in cost savings
The Hill
RFK Jr. apologizes after super PAC’s Super Bowl commercial

Feb 09, 2024

Adweek
An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough?
TechCrunch
Pinterest announces a new ad deal with Google as it approaches 500M MAUs
Yahoo
PepsiCo signals demand hit from price hikes with rare sales decline
CNBC
Snoop Dogg, Master P allege Walmart, Post Foods hid their cereal in sabotage plot

Feb 08, 2024

The Verge
Google’s AI now goes by a new name: Gemini
CNBC
Disney to take $1.5 billion stake in Epic Games, work with Fortnite maker on new content
Yahoo
Unilever hits out at its own results for 2023 branding them ‘disappointing’

Feb 07, 2024

Ad Age
Judge ends Byron Allen’s lawsuit over McDonald’s ad spending
The Wall Street Journal
ESPN, Fox and Warner Team Up to Create Sports Streaming Platform
Food Dive
Kraft Heinz debuts first major Crystal Light innovations in more than 10 years

Feb 06, 2024

Variety
Super Bowl Advertisers Poised to Play Things Safe, Fearing Social-Media Backlash
The Wall Street Journal
The Hottest Beer in America Doesn’t Have Alcohol
Bloomberg
Reddit Revenue Rises 20% Ahead of IPO, But It Isn’t Profitable Yet
The New York Times
$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

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