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What We're Reading: Page 77

Industry reads hand-picked by our editors

Feb 17, 2023

The Wall Street Journal
YouTube CEO Susan Wojcicki Is Stepping Down After Nearly a Decade in the Role
Digiday
The Trade Desk’s bumper quarter has some important caveats
Politico
Twitter becomes first major social platform to allow weed ads

Feb 16, 2023

The Wall Street Journal
Uber and Lyft Claim Big Gains for Their Ad Businesses
Variety
Amazon Leads $20 Million Round in Superplastic, Amazon Studios Developing Show Around Janky & Guggimon Characters
Restaurant Dive
Subway confirms it is looking to sell

Feb 15, 2023

Ad Exchanger
Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable
Adweek
Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis
The Wall Street Journal
Why I’m Resigning as an FTC Commissioner

Feb 14, 2023

Variety
Super Bowl Ratings: 2023 Game Scores 113 Million Viewers, Third Biggest TV Program in History
CNBC
Coca-Cola revenue rises in fourth quarter, fueled by higher prices
Ad Age
META’S BUSINESS CHIEF MARNE LEVINE EXITS, SHAKING UP AD TEAM

Feb 13, 2023

Semafor
How Spotify’s podcast bet went wrong
Digiday
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
Bloomberg
Apple Avoids Tech Layoffs Because It Didn’t Overhire Like Google and Amazon

Feb 10, 2023

Ad Age
Super Bowl commercials reflect waning DE&I commitment in the ad industry
Digiday
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
The Drum
Twitter Blue Users To Get 4,000-character Tweets, Which May Further Irk Advertisers

Feb 09, 2023

Variety
Disney+ Drops 2.4 Million Subscribers in First Loss, Bob Iger Heralds ‘Significant Transformation’ Underway
CNBC
PepsiCo earnings beat expectations as price hikes boost snack and beverage sales
Digiday
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?

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Library resources

Trendline
Inside the changing data landscape in marketing Supported by Amperity
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Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance Custom content for Acquia
Playbook
Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ

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Company Announcements

BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers From Nongshim
Meet Will: The AI Social Media Assistant who lives in your WhatsApp From Will
ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp
Exclusive Skai Data Reveals Retail Media’s Resilience, Paid Search’s Strength, and Social’s Co… From Skai

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Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
21 MAY

Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

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Industry Intel

Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud

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