What We're Reading: Page 77
Industry reads hand-picked by our editors
May 16, 2023
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The Wall Street Journal
Verizon Chief Marketing Officer Diego Scotti Stepping Down After Eight Years
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Ad Age
Peacock lands first paid-streaming NFL playoff game
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The Guardian
Greenwashing era is over, say ad agencies, as regulators get tough
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Digiday
Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands
May 15, 2023
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Variety
TV News Faces Resistance From Advertisers in Upfront Market
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Adweek
Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
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AdExchanger
This Company Will Give You A Free TV In Exchange For Your Data
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The Wall Street Journal
Vice Media to Sell Itself as It Files for Bankruptcy
May 12, 2023
May 11, 2023
May 10, 2023
May 09, 2023
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Digiday
Why media buyers are asking more questions about the sustainability impact of their ad campaigns
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The Wall Street Journal
TikTok Bans Are Crimping State Travel Marketers
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Ad Age
Meta names Alvin Bowles as ad sales leader in US, Americas
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Bloomberg
Wendy’s Turns to AI-Powered Chatbots for Drive-Thru Orders
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