What We're Reading: Page 8
Industry reads hand-picked by our editors
Feb 21, 2025
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Adweek
Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO
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Ad Age
YouTube plans lower-priced, ad-free version of paid video tier
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Digiday
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
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Bloomberg
Rednote Fades as TikTok Doubles Downloads on Return to iPhones
Feb 20, 2025
Feb 19, 2025
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The Wall Street Journal
Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree?
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Campaign
‘Staring at a carrot while being beaten with a stick’: how adland’s culture of overworking persists
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TechCrunch
Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
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Bloomberg
‘Pokémon Go’ Maker Nears $3.5 Billion Deal to Sell Games Unit
Feb 18, 2025
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Ad Age
How the FTC is reviewing the Omnicom-IPG deal
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The Wall Street Journal
Heineken CEO Aims to Tap Into Thirst for Zero-Alcohol Beer
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Adweek
Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
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Digiday
‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding
Feb 13, 2025
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Ad Age
IPG plans $250 million restructuring after quarterly revenue and profit fall
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Marketing Brew
Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content
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CIO Dive
How Mondelēz laid the groundwork for a major digital overhaul
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The Wall Street Journal
AI Agents Are Everywhere…and Nowhere
Feb 12, 2025
Feb 11, 2025
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Yahoo Sports
Super Bowl draws record average of 126 million viewers across all platforms
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The Wall Street Journal
Sonos Marketing Chief Exits as Fallout From App Calamity Continues
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MediaPost
Musk-Led Group Makes Bid For OpenAI
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CX Dive
McDonald’s looks to loyalty to recapture traffic after disappointing quarter
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