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What We're Reading: Page 88

Industry reads hand-picked by our editors

Oct 14, 2022

Digiday
TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
Ad Age
How streaming TV is using Halloween in the battle for subscribers and advertisers

Oct 13, 2022

Grocery Dive
How Walmart is experimenting with shoppable content
AdExchanger
Unilever’s Plan For Embracing Data-Driven Innovation
Digiday
Inside Google’s new PAIR workflow for advertisers, publishers

Oct 12, 2022

Digiday
Apple is quietly pushing a TV ad product with media agencies
TechCrunch
Here’s what you missed at Meta Connect 2022
The Wall Street Journal
PepsiCo Raises Guidance Again as Higher Prices Lift Sales
Ad Age
MLB signs first CBD sponsorship for major sports in deal with Charlotte’s Web

Oct 11, 2022

The Wall Street Journal
Hollister Lets Teens Send Their Online Carts to Parents for Checkout
Digiday
TikTok continues to be a brand marketer darling despite its geopolitical dramas
Ad Age
Netflix strikes measurement deals ahead of new ad-supported tier

Oct 10, 2022

CNBC
How GM plans to convince consumers to make the switch to electric vehicles
The Wall Street Journal
You Hated Your Cable Package. Your Streaming Services Are Bringing It Back.

Oct 07, 2022

Bloomberg
Adidas Falls After Review of Kanye West Yeezy Partnership
Restaurant Dive
Inspire moves Buffalo Wild Wings CMO to Arby’s
The Wall Street Journal
Twitter, Elon Musk Trial Postponed as Deal Talks Stall

Oct 06, 2022

Ad Age
Inside Crypto.com’s marketing meltdown
CNBC
Peloton slashing 500 more jobs as it races to return to growth
Bloomberg
Amazon Freezes Corporate Hiring in Retail Business With Slowing Sales

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Library resources

Playbook
Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ
Webinar - on demand
Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind
Virtual Event Playback
Sharpening the picture on connected TV marketing

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Company Announcements

ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp
Popsycle Rebrands as TARA Media From TARA Media
Meet Will: The AI Social Media Assistant who lives in your WhatsApp From Will
BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers From Nongshim

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Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

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Industry Intel

Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
Why your Retail Data Strategy is Failing … And How to Fix it Webinar - on demand • Provided by Blueshift

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