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What We're Reading: Page 90

Industry reads hand-picked by our editors

Sep 27, 2022

The Wall Street Journal
Brands Review Data Privacy Policies After $1.2 Million Sephora Settlement
Bloomberg
Amazon Plans Second Prime Day in Appeal to Deal-Hungry Shoppers
MediaPost
TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting

Sep 26, 2022

Digiday
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
The Wall Street Journal
Unilever CEO to Retire Next Year After Rocky Tenure
The Drum
Marriott’s Web3 Strategy Explained: ‘it’s About Amplifying Vs. Replacing’

Sep 23, 2022

Variety
Charlie Collier Exits Fox Corp. to Join Roku as Streaming Platform Seeks to Evolve Into ‘Next Generation Media Company’
Bloomberg
You Won’t See Beer Ads on Amazon’s ‘Thursday Night Football’
Digiday
Snapchat’s limitations are finally catching up - and marketers are noticing

Sep 22, 2022

The Hollywood Reporter
Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era
Digiday
Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok
The Drum
21m People Have Now Visited Nike’s Roblox Store. Here’s How To Do Metaverse Commerce Right

Sep 21, 2022

Retail Dive
Gap to eliminate 500 corporate jobs
Ad Age
BYRON ALLEN’S MCDONALD’S LAWSUIT SURVIVES LATEST DISMISSAL EFFORT, SET FOR MAY TRIAL
The Drum
S4 Capital Reveals Operating Losses And Job Cuts After Investments ‘knock Margins’
Variety
Twitch Bans Streaming of Gambling Sites That Aren’t Licensed, Will Continue to Allow Poker and Sports Betting

Sep 20, 2022

MediaPost
Ad Market Declines For Third Consecutive Month In August
9to5Google
YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break
The Drum
Consumers’ Data Privacy Concerns Are Waning, Per New Study

Sep 19, 2022

The Economist
The $300bn Google-Meta advertising duopoly is under attack
The Guardian
Queen’s funeral may break TV records, but ad blackout will cost media dearly
Digiday
How publishers are circumventing the rising cost of in-person events

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Library resources

Trendline
Inside the changing data landscape in marketing Supported by Amperity
Webinar - on demand
Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance Custom content for Acquia
Playbook
Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ

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Company Announcements

Exclusive Skai Data Reveals Retail Media’s Resilience, Paid Search’s Strength, and Social’s Co… From Skai
Meet Will: The AI Social Media Assistant who lives in your WhatsApp From Will
BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers From Nongshim
ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp

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Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

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Industry Intel

Why your Retail Data Strategy is Failing … And How to Fix it Webinar - on demand • Provided by Blueshift
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud

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