Value, not social issues, are top priorities amid tariff turmoil: Kearney

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

PepsiCo looks for global audiences with Formula 1 deal

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year.

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

RXBar scrubs corporate jargon from social feeds in battle against B.S.

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Celsius targets active lifestyles in brand’s largest campaign to date

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

Sprite targets ads around scorching temps for global summer campaign

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

Pizza Hut brings 40-year-old Book It initiative into the mobile age

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

How restaurant chains are updating their marketing menus in tough economy

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.

How Stitch Fix’s brand platform is helping drive transformation

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

Droga departs Accenture Song CEO post at fluid moment for creativity

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity. 

Coke pushes Gen Z to ditch digital noise and embrace summer fun

“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

E.l.f. sets sail with viral TikToker Oliver Widger

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

GoodPop wants to empower parents to say ‘yes’ this summer

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

Publicis acquires Captiv8 as influencer marketing ambitions expand

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

Updated May 22, 2025

Urban Outfitters deepens Gen Z experiential strategy for back to school

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.