The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Wix will return to the big game to flex the power of AI and Hellmann’s Mayonnaise shared a new teaser introducing new star Meal Diamond.

    Updated Dec. 3, 2025
  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Getty Images
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    ChatGPT to begin testing ads as generative AI competition heats up

    OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

  • A image of Choice Hotels' new marketing campaign materials.
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    Courtesy of Choice Hotels International
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    Choice Hotels hones in on value in latest global marketing campaign

    Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

  • Dos Equis brand character the Most Interesting Man in the world
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    Courtesy of Dos Equis/Heineken USA
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    Why Dos Equis revived the Most Interesting Man amid category headwinds

    Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

  • Coca-Cola cans on a pallet.
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    George Frey via Getty Images
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    Coke creates chief digital officer role to keep pace with tech demands

    Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

  • Equinox ad
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    Courtesy of Equinox
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    Column

    Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

    Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.

  • Several M&M's spokescandy mascots appear as Marvel characters against a yellow background
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    Permission granted by Mars
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    M&M’s spokescandies suit up as Marvel superheroes for global campaign

    The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.

  • Liquid Death and E.l.f. Cosmetics collaboration
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop

    The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views.

  • Workers clean up after New Year's Eve celebrations on January 01, 2026 in New York City.
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    Adam Gray via Getty Images
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    Deep Dive

    9 marketing predictions for 2026 as AI fuels polarity

    The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

  • Walt Disney company logo is displayed on the floor of the New York Stock Exchange
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    Michael M. Santiago/Getty Images via Getty Images
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    Disney streamlines marketing into one unit focused on cohesion, agility

    The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN. 

  • A close up image of a round red sign that says "Chipotle Mexican Grill."
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    Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
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    Chipotle brand chief Chris Brandt steps down

    The award-winning executive led marketing for the fast casual chain for nearly eight years.

  • Apple CEO Tim Cook and Senior Vice President of Software Engineering Craig Federighi
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    Justin Sullivan / Staff via Getty Images
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    Apple taps Google Gemini to power AI features in multiyear deal

    The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.

  • A still from Norwegian Cruise Line's new ad spot, "Flip Flop."
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    Courtesy of Norwegian Cruise Line
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    Norwegian Cruise Line brings back ‘90s tagline for platform, campaign

    “It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.

  • Humanoid robot works in a call center.
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    Getty Images
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    Opinion

    AI is accelerating measurement theater and creating ‘ghost ships’

    “Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.

  • Closeup of a department store entrance.
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    Daphne Howland/Marketing Dive
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    How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

    The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

  • Five Sims wear Coach-inspired virtual clothing.
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    Courtesy of Coach
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    Coach expands gaming footprint with The Sims virtual fashions

    Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.

  • Elijah Woods appears in a Skittles commercial
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    Courtesy of Skittles
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    Skittles will perform Super Bowl ad live at one consumer’s front door

    The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

  • TikTok app on an Apple iPhone on Aug 7., 2020 in Washington, DC
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    Drew Angerer via Getty Images
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    For retail brands, TikTok Shop’s rise brings viral success — and disruption

    At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    How rising retail brands use influencers to combat digital overload

    At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

  • Disney executive at showcase
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    Courtesy of Disney
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    Disney unveils TikTok-like vertical video, AI video generation tool

    The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

  • Recess OOH ad
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    Courtesy of Recess
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    Why Recess is rethinking Dry January as drinking trends toward moderation

    The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.

  • 7-Eleven
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    Retrieved from Vantage Innovation Lab.
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    7-Eleven’s chief marketing officer Marissa Jarratt departs

    The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

  • A hologram of two hockey players going for a puck with Michelob Ultra branding in the center.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra looks to repeat a miracle ahead of Winter Olympics

    “Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader Olympics push. 

  • An athletic store on a New York City corner.
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    Daphne Howland/Marketing Dive
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    Puma names new senior global brand marketer following reorganization

    The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.