The Latest

  • A standup comedian performs in a JCPenney ad
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    Courtesy of JCPenney
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    Q&A

    How JCPenney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

  • A person on their phone and looking at a folder
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    Getty Images

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    Sponsored by Zeta Global

    Why marketers need to bridge the gap between Martech and Adtech

    Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences.

  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

    In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

  • Shot of Google's NYC headquarters with logo
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    Michael M. Santiago via Getty Images
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    Google grows stake in retail media advertising with Criteo partnership

    The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

  • Meta Brand Summit 2025 product updates
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    Courtesy of Meta
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    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

  • Ralph Lauren AI app
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Ask Ralph AI shopping assistant on mobile app

    Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete outfits.

  • A display of Birkenstock shoes on a shelf inside a DSW store.
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    Nate Delesline III/Marketing Dive
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    Why DSW teamed with Epsilon to bring footwear brands to retail media

    Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

  • Netflix president of ads Amy Reinhard on stage at the streamer's 2025 upfront presentation
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    Permission granted by Netflix
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    Netflix ads come to Amazon DSP as streaming race evolves

    Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.

  • Mary Kay's "Miss Conceptions"
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    Courtesy of Mary Kay
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    Mary Kay combats brand myths with social media series targeting Gen Z

    “Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”

  • "Kittle Things" imagery.
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    Courtesy of DAZN
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    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

  • Wild Turkey campaign imagery for “When you Know It’s Right, Don’t Change a Damn Thing”
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    Courtesy of Wild Turkey
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    Wild Turkey nods to its roots in global ads targeting next-gen drinkers

    “When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

  • A person on a smartphone walks by a Shake Shack restaurant
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    Joe Raedle via Getty Images
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    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

  • Google
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    Michael M. Santiago via Getty Images
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    PubMatic sues Google as challenges to ad-tech dominance mount

    The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to begin later this month.

  • Pampers
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    Courtesy of Pampers
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    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

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    megaflopp via Getty Images
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    Q&A

    Inside the Empower-Ocean merger that formed a $1.5B indie media agency

    Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

  • Google's logo is reflected from a screen onto a man
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    Leon Neal / Staff via Getty Images
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    More than half of consumers are wary of AI-powered search: Gartner

    While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.

  • An image from 8x8's AI-generated ad
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    Courtesy of 8x8
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    Column

    Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

    Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle’s celebrity marketing drew outcry — and new customers

    The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
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    Courtesy of Peach & Lily
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    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

  • A man with a beard wearing a blue Modelo-branded varsity jacket and cowboy hat stands in an archway holding a case of beer.
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    Courtesy of Constellation Brands
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    Modelo doubles down on college football marketing to reach sports fans

    Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans.

  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Deep Dive

    How legacy CPG brands can crack the social-first marketing code

    Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

  • Snap app ad product
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    Courtesy of Snap
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    Snap’s new app ad formats aim to lower CPAs, drive reach

    Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app. 

  • Checkers and Rally's meal
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    Courtesy of Checkers and Rally's
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    Why Checkers and Rally’s are keeping the pedal to the metal on value

    CMO Scott Johnson explains how the sister chains built on a brand platform created by Partners + Napier via a partnership with rapper GloRilla.

  • NFL players Josh Allen and Justin Jefferson sit at a tailgate in a parking lot wearing blue Pepsi jumpsuits
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    Permission granted by Pepsi
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    Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

    New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

    Updated Sept. 3, 2025