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  • Three children playing games at digital tablet.
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    Getty Images
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    Gen Alpha’s $5.46T economic impact: Here’s what the numbers say

    Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.

  • Motto by Hilton campaign
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    Courtesy of Motto by Hilton
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    Motto by Hilton gives travelers ‘main character energy’ in social series

    Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

  • Various activations as part of an Essentia Water campaign
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    Courtesy of Nestlé USA
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    How Essentia pushes past category cliches with its New York takeover

    Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.

  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

    Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

  • Maxwell House Apartment rebrand with social posts
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    Courtesy of Kraft Heinz
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    In this economy!? Maxwell House rebrands as Maxwell Apartment

    The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

  • A phone screen shows social media apps.
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    Buda Mendes via Getty Images
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    Global ad spend to rise faster than expected amid digital boom: WARC

    A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

  • Oreo out-of-home ad
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    Courtesy of VML
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    Oreo transforms crosswalks into cookies to spur impulse purchases

    The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.

  • People walking past a Sephora store.
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    Daphne Howland/Marketing Dive
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    Sephora cozies up to beauty creators with new affiliate program

    My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

  • Kellanova portfolio
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    Courtesy of Kellanova
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    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

  • Two people walk in front of a store with a fashion display in the windows.
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    Spencer Platt via Getty Images
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    Digital ad spending outlook dims as tariff impact intensifies: report

    Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.

  • Bud Light sits on a store shelf.
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    Joe Raedle via Getty Images
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    AB InBev teams with Netflix for co-branded campaigns around live events

    The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

  • An image of a store sign that says Shake Shack. To the left is a green neon sign of a burger
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    Joe Raedle via Getty Images
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    Shake Shack appoints first chief brand officer

    The addition of a marketing executive is aligned with the fast-casual chain’s plan to increase its paid media ad spend to help boost sales.

  • Lee Jeans' "Built Like Lee" campaign imagery
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    Courtesy of Kontoor Brands
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    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

  • Kordell Beckham in a Temptations ad
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    Courtesy of Mars Petcare US
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    Temptations, People honor hot cat dads in Sexiest Man Alive issue

    The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to generate online chatter.

  • Taco Bell's $5, $7 and $9 luxe boxes. Each combo meal contains several items, a side and a drink.
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    Courtesy of Taco Bell
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    Taco Bell promotes marketing execs to take US success global

    CMO Taylor Montgomery was promoted to global chief brand officer and will be succeeded by Luis Restrepo, vice president of brand and product marketing.

  • Bubly Apple Bottoms jeans
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    Courtesy of Bubly
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    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

  • Business team in a modern office discussing data analytics and artificial intelligence.
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    Getty Images
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    Opinion

    Why the advertising industry can’t wait for responsible AI guidelines

    If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

  • The Amazon logo seen at Amazon campus in Palo Alto, California on February 18, 2020.
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    Getty Images
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    Amazon grants marketing cloud access to any sponsored ad campaigns

    With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

  • Tom Holland in a Lego ad
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    Courtesy of Lego
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    Column

    Campaign Trail: Lego transforms Tom Holland to celebrate creativity

    The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

  • Boxes of sugary cereal in a store.
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    Joe Raedle via Getty Images
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    General Mills outlines marketing spend increase to help return to growth

    Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.

  • Hands hold the vinyl collaboration between The Weeknd and Nespresso, with the disc peaking out of the grey slip cover.
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    Courtesy of Amazon
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    Nespresso blends culture, family and coffee with Amazon-driven campaign

    The collaboration with The Weeknd includes a coffee-ground-infused record, strategic ad placements and other immersive elements.