The Latest
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Justin Sullivan via Getty Images
Deep DiveHow restaurant chains are updating their marketing menus in tough economy
Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.
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Courtesy of Stitch Fix
Q&AHow Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.
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Eugene Gologursky via Getty Images
Droga departs Accenture Song CEO post at fluid moment for creativity
The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity.
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Courtesy of Coca-Cola
Coke pushes Gen Z to ditch digital noise and embrace summer fun
“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.
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Retrieved from Twitch on May 28, 2025
E.l.f. sets sail with viral TikToker Oliver Widger
The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.
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Courtesy of Amazon
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
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Courtesy of Goodpop
GoodPop wants to empower parents to say ‘yes’ this summer
A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.
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Justin Sullivan via Getty Images
Walmart shakes up US ad division to keep pace with technological change
The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.
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Courtesy of El Pollo Loco
Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’
CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.
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FG Trade Latin via Getty Images
Publicis acquires Captiv8 as influencer marketing ambitions expand
Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.
Updated May 22, 2025 -
Permission granted by Urban Outfitters
Urban Outfitters deepens Gen Z experiential strategy for back to school
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.
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Retrieved from Sprite on May 15, 2025
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.
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Retrieved from Chili's on May 15, 2025
Q&AChili’s CMO on how ‘culture pops’ supercharge the chain’s sales
The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.
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Courtesy of McCain Foods
Why McCain Foods made an AR mobile game to teach regenerative farming
The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.
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Courtesy of Mattel
Uno plays into game night trend with themed social clubs
Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter.
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Ivan Pantic via Getty Images
SMBs rely heavily on social media for marketing and growth, study says
More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.
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Courtesy of Poppi
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.
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Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobiles plan race ahead of Indy 500
The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.
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Courtesy of Lenovo
Q&AHow Lenovo’s CMO balances B2C and B2B marketing in the age of AI
Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.
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Joe Raedle / Staff via Getty Images
Walmart’s global ad business soars 50% following Vizio integration
Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.
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Courtesy of Roblox
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.
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Courtesy of The Wonderful Company
Wonderful Pistachios sows integrated campaign targeting commuters
“The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.
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Courtesy of WNBA
Q&AHow the WNBA is building on a breakthrough season with fans, brands
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
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Courtesy of Autodesk
ColumnCampaign Trail: Autodesk brings God to Earth to marvel at intelligent designs
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
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Courtesy of PepsiCo
Pepsi crashes barbecues to rid them of Coke in latest stunt
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
