Influencers have greatest impact on consumer sustainability choices, Unilever finds

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

Coke brings world-renowned art to life in ‘Masterpiece’ push

The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

Microsoft brings generative AI to CRM product suite

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.  

Bud Light Seltzer clears up misconception about its formula

As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

Mars launches store-hailing mobile ice cream markets

The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

Corona launches virtual clubhouse and store on its site

The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers. 

E.l.f. Cosmetics pens new song in big bet on O Face lipstick

For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

Digital growth plateaus amid continued ad spending declines

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops. 

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

Do Meta, Snap’s new AI bets signal a social media shift?

Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

Hershey’s trans-inclusive IWD push sparks familiar backlash

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

Guinness rewards epic toasts this St. Patrick’s Day

The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

Sam’s Club adds retargeted ads to retail media network

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.