The Latest

  • CMOs at Advertising Week New York argued that widely held beliefs about the group, including their lack of brand loyalty, are not telling the full story.
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    Permission granted by Shutterstock for Advertising Week New York
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    CMOs share what brands get wrong when marketing to Gen Z

    The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

  • Axe can
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    Courtesy of Axe
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    Axe’s latest swing: When TikTok absurdism meets brand design

    To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

  • Concert goers, in silhouette, clap along with a guitar player (on stage, far right), as lights cast purple, blue and pink hues.
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    "Misterwives - The Scrapbook Tour / Columbus, OH - LC Pavilion" by Kristopher Perez is licensed under CC BY 2.0
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    Social media is changing live events: Here’s what the numbers say

    Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

  • Executives from Keurig Dr Pepper, Disney, NFL and EDO on an Advertising Week New York panel
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    Permission granted by Shutterstock for Advertising Week New York
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    How Keurig Dr. Pepper embraces flywheel marketing to drive performance

    During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

  • The Nvidia logo is displayed on a building at Nvidia headquarters on August 27, 2025 in Santa Clara, California.
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    Justin Sullivan / Staff via Getty Images
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    PubMatic: Our Nvidia partnership is paying off

    AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

  • Executive sit on a stage in white chairs during an Advertising Week New York 2025 panel. From left: Diederik Koenders, vice president of consumer engagement at MAC Cosmetics; Laurie Lam, chief brand officer at E.l.f. Beauty; and Asha Shivaji, CEO and co-founder of SeeMe Index.
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    Shutterstock for Advertising Week New York

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    E.l.f., MAC on driving growth through inclusivity — and tips for others

    Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

  • Domino's rebranded assets
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    Courtesy of Domino's
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    Inside Domino’s first refresh in a decade — including its ‘cravemark’

    With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

  • Executives from PepsiCo and VaynerMedia at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

    PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

  • Several marketers sit on a stage during Advertising Week NY for a panel discussion on creator agencies.
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    Shutterstock for Advertising Week New York

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    How brand expectations for creator AORs are evolving as investment grows

    Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    Instacart grows its retail media bona fides with TikTok integration

    The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

  • Executives sit in white chairs on stage at an Advertising Week New York panel. From left: Nikhil Lai, senior analyst at Forrester; Greg Johns, chief product officer and executive vice president, Canvas Worldwide; Marta Martinez, managing director Americas, Google marketing platform at Google; and Costanza Ghelfi, chief product officer at Making Science.
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    Credit: Shutterstock for Advertising Week New York

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    From keyword to dialogue: How Hyundai optimizes for AI-driven search

    The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

  • Panelists at Advertising Week New York
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    Permission granted by Shutterstock for Advertising Week New York
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    How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

    Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

  • Todd Kaplan at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    Kraft Heinz CMO on being culturally nimble without losing brand equity

    At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

  • Several panelists discuss brand values on stage during a session at Advertising Week NY.
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    Credit: Shutterstock for Advertising Week New York

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    Why brands should stand firm on their values despite the fear of backlash

    Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

  • A close up picture of an American Express credit card.
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    Getty Images
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    American Express debuts ad network boasting contextual targeting prowess

    Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

  • CeraVe NBA partnership
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    Courtesy of CeraVe
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    Inside CeraVe’s social-first partnership with the NBA

    The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

  • A Starbucks remade as a "Starbies"
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    Courtesy of Starbucks
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    Starbucks ties in-store experiences, rewards to new Taylor Swift album

    The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”

  • Two business people signing a contract
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    simarik via Getty Images
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    Huge expands AI creative capabilities with Both&Yes acquisition

    Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

  • Alan Ritchson in an ad for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Column

    Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’

    The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

  • A Cracker Barrel sign hangs on the outside of a restaurant.
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    Joe Raedle via Getty Images
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    Cracker Barrel sacks brand consultancy, shuffles leadership

    The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta streamlines AI use for brands with new business agent, creative tools

    Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

  • Three men in different colored button-up shirts each hold a bottle of Lunazul as they walk through a field.
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    Courtesy of Heaven Hill Brands
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    Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast

    Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams Bourbon and more.

  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast-casual chain into a national brand

    As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.

  • A man holds a plate of Totino's pizza rolls
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    Courtesy of General Mills
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    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.