Kimberly-Clark targets moms with mobile rewards via Disney promotion
Kimberly-Clark is kicking off a mobile incentive campaign in conjunction to Disney?Pixar?s ?Cars 2? release that lets moms earn rewards by participating.
A part of the campaign includes a CheckPoints app will engage Walmart shoppers with its brand at the point-of-sale. The Kimberly-Clark and Disney program will help moms earn Cars 2 rewards for her family, such as movie tickets, coloring books and character diecast cars.
?Kimberly-Clark Corporation is using CheckPoints mobile shopping app to engage Walmart shoppers with its brands at the point-of-sale,? said Joey Hobson, shopper marketing manager at Kimberly-Clark.
?The app makes it easy for Walmart shoppers to learn about the special promotion located on K-C products and claim Cars 2 points good toward merchandise rewards while they are in the store,? he said.
Kimberly-Clark brands include Kleenex, Scott, Huggies, Pull-Ups, Cottonelle and Viva.
Mobile rewards
Now until July, consumers can find Cars 2 promotional stickers on Kimberly-Clark brands.
The stickers are on Kleenex facial tissue, Pull-Ups training pants, Viva paper towels, Scott paper towels, Cottonelle bath tissue and Huggies diapers and wipes.
The more Kimberly-Clark products moms buy for summer stock-up, the more credits she can redeem for Cars 2 items.
?Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more K-C products to their shopping baskets,? Mr. Hobson said.
?CheckPoints? mobile shopping app offers us an easy way to reach consumers on the go, encourage them to check out the Cars 2 promotion this summer, and stock up on our leading brands at Walmart,? he said.
Social outreach
In addition to the promotion, Kimberly-Clark is supporting the new Disney?Pixar release via social media.
?CheckPoints has sent push notifications to all one million CheckPoints users,? Mr. Hobson said.
?Kimberly-Clark has promoted the mobile app to consumers in its free standing newspaper insert ads for the K-C/Cars 2 promotion, via an email blast to Kimberly-Clark?s brand database of 6 million consumers, and on-shelf communication to inform shoppers in Walmart stores,? he said.