American Idol, MGM, Hard Rock tap MobileStorm
American Idol, Las Vegas' MGM Grand Hotel and The Hard Rock Hotel and Casino are all using MobileStorm 4.0 to conduct their digital marketing campaigns.
MobileStorm 4.0 is a platform that lets brands communicate with their core audience in six different ways. Additionally, the platform has just been upgraded with the addition of a mobile coupon management system.
"MobileStorm 4.0 is a Web-based digital marketing platform," said Jared Reitzin, CEO of MobileStorm, Los Angeles. "American Idol, MGM's Grand and The Hard Rock are using it to build and grow a database of interested consumers, whether it be for their mobile, mobile, video or email campaigns.
"Our platform lets them communicate with their audience," Mr. Reitzin said. "MobileStorm helps these big brands with delivery consulting, graphic design and custom integration.
Brands that are looking for a self-service platform can also use MobileStorm 4.0 to create and deploy campaigns on their own.
MobileStorm Coupon Management lets companies create their own digital coupons and also manages the distribution process.
Companies can use the application as their own point-of-sale system or can integrate in an existing POS framework.
The coupon management functionality can create various types of discount, such as flat dollar-amount, percentage or total items purchased.
Clients can also develop tiered discounts, giving customers more offers for higher purchase amounts or total products, such as 25 percent off for $100 and 30 percent off for $200.
Existing customer IDs/SKUs can also be integrated into the discount structure to offer VIP customers higher discounts or special offers.
Once coupons are created and integrated, clients can then send them to their target audience via any MobileStorm digital messaging channel.
Total usage restrictions are also possible, both in terms of total coupons distributed as well as redemption limitations per customer.
MobileStorm Video Broadcasting enables companies to simultaneously distribute online video content to major sites such as YouTube, MySpace and Daily Motion. Clients can then view a centralized report to see how many viewers their online videos have attracted per site.
"It's not enough to just have one communication channel with your customers," Mr. Reitzin said. "Most likely your database is made up of many kind of people and so you need to reach out to them in different ways."
MobileStorm RSS lets companies syndicate their online content to the target audience with an opt-in option.
"Currently we have about 1,500 customers using it," Mr. Reitzin said. "Email, SMS and video is becoming hot and we are giving brands the opportunity to jump right in and start using it.