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Gatorade drives G Series drink sales via ambitious mobile initiative - Mobile Commerce Daily

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Gatorade drives G Series drink sales via ambitious mobile initiative
Gatorade is ramping up its mobile strategy via a campaign that promotes its new G Series Fit products and lets consumers learn more about them.
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BeautyBar.com lets consumers stock up on cosmetics via mobile app
BeautyBar.com is letting consumers shop their favorite cosmetics ? whether skincare, haircare, fragrance or makeup ? via an iPhone app.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.
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Daily?s Cocktails doles out summer prizes via QR codes
Cocktail mixer company Daily?s Cocktails is giving consumers a chance to win prizes via mobile bar codes that are placed on its static magazine ad.
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The Melting Pot taps into mobile reservations
The Melting Pot's Sacramento branch is jumping on the mobile bandwagon via a new mobile booking service that helps drive consumers to its location.
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Nordstrom, Saks increase mobile presence, digital traffic with Google Catalogs ? Luxury Daily
Luxury Daily today - Nordstrom, Saks increase mobile presence, digital traffic with Google Catalogs; Swarovski bolsters ecommerce site with interactive jewelry builder.
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Countering the Groupon effect and linking tactics to strategy
Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls. 
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