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Groupon goes back to basics with interactive mobile initiative
Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.
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Aldo taps in-store mobile game to drive engagement
Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.
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Delivery.com steps up mobile ordering strategy with Android app
Online dining destination Delivery.com is rolling out an Android application to let users place orders from their handsets after seeing approximately ten percent of orders being made from mobile devices.
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76pc of mobile flight bookings made for domestic travels: CheapOair
Online travel agency CheapOair claims that 76 percent of reservations made from its iPhone application are for domestic travel, showing how mobile bookings continue to be used primarily for last-minute trips.
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Louis Vuitton uses first iPad app for exclusive, pricey history lesson ? Luxury Daily
Today in luxury marketing - Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?
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Privacy and security issues around mobile content
Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.
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