JCPenney embraces on-the-spot purchasing capability of visual mobile search
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy?s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.
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Kohl?s rolls out mat for mobile social in fitness takeover
Kohl?s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer?s social media channels, in a bid to drive sales of its expanded active wear offerings.
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Jay Z challenges Spotify with upstart Tidal streaming music service
New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions.
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70pc conversion-rate jump points to mobile email opportunity: report
A 70 percent jump in mobile email conversion rates over the past year suggests that with consumers more willing than ever to purchase on their mobile devices, the biggest opportunity for marketers in mobile email lies in sales, according to a report from Yesmail.
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