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Sephora boosts augmented reality shopping with real-time facial recognition - Mobile Commerce Daily

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Sephora boosts augmented reality shopping with real-time facial recognition
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
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Starbucks? success with Mobile Order & Pay spawns Asian expansion
Starbucks? Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain?s purchases within the next few years.
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Rita?s Italian Ice?s revamped app scoops up beacons, customized rewards
Rita?s Italian Ice is rolling out an enhanced application that leverages beacon technology, social network sharing and rewards customized to users? preferences, showcasing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront.
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Charles Schwab donates on users? behalf in new Tinbox app
Brokerage firm Charles Schwab & Co. is creating a positive image in San Francisco by partnering with an application in which users interact with an ad to extract a donation to the Boys & Girls clubs.
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