Messaging is the most important part of mobile strategy: Forrester analyst - Mobile Commerce Daily
Messaging is the most important part of
mobile strategy: Forrester analyst
NEW YORK ? A Forrester analyst at Forrester?s Marketing 2016 Forum stressed the
importance of connecting to consumers through mobile messaging, as they are
likely to follow up, but the content must be relevant and retailers are not yet
getting it right.
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Brand trust comes from proving yourself to
consumers: Southwest Airlines
NEW YORK ? A Southwest Airlines executive at Forrester?s Marketing 2016 Forum
explained that in a time of social media and ad blocking, it is imperative that
retailers show consumers they can be trusted through their customer service and
business practices.
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How Rent the Runway?s in-app push
notifications combat lost conversions
NEW YORK ? A Rent the Runway executive at Forrester?s Marketing 2016 Forum said
that the online rental service leverages push notifications within its mobile
application ? combined with a heavy SMS push ? to remind consumers of their
saved items one hour after carts are abandoned, capitalizing on fresh purchase
intent.
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Sponsored content to amend future
advertising challenges for buyers, sellers
No longer a novelty, digital advertising is expected to comprise more than 50
percent of buyers? total marketing budgets in two years, according to a new
report by Accenture.
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