Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards - Mobile Commerce Daily
Walgreens
expands mobile payments portfolio via Android Pay-supported Balance Rewards
Walgreens is the first retailer to integrate Android Pay into its loyalty
program, underscoring the need for other marketers to roll out mobile payment
solutions compatible with all operating systems or risk alienating a large base
of non-iOS customers.
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Lilly
Pulitzer enhances biannual promotion with Instagram Stories-only flash sales
Lilly Pulitzer is hopping on the bandwagon of retailers offering
Instagram-exclusive merchandise to followers by hosting several flash sales on
the photo-sharing application?s new Stories feature, enabling fans to purchase
promotional items by entering a URL into their mobile browsers.
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Dunkin?
taps bevy of Twitter Pumpkin celebration with sweeps
Dunkin? Donuts is getting an early start on promoting sales for its
pumpkin-flavored products with a sweepstakes on Twitter that prompts users to
retweet a photo to celebrate the flavor?s arrival.
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