Pizza Hut expands mobile ordering application internationally
Pizza Hut is enabling mobile ordering of its European-inspired pizzas, pastas, salads and desserts via its application for Apple?s iPhone and iPad.
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Marriott's Renaissance Mayflower Hotel integrates mobile into CRM platform
The Renaissance Mayflower, a historic luxury hotel in Washington, is using Compcierge mobile features to communicate with guests via text messaging.
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Gold?s Gym, Ford tap ShopSavvy for QR code marketing
Brands such as Gold?s Gym, Ford and the Washington Metro are using Big in Japan Inc.?s ?Scan with ShopSavvy? program to increase awareness and trial of QR codes to better inform consumers about their products and services.
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Amdocs, Vesta partner to offer carriers prepaid charging, top-up
Customer experience systems provider Amdocs and electronic payment specialist Vesta Corp. have partnered to help mobile service providers improve the customer payment experience for prepaid users.
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Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term ?mobile path to purchase.? Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
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