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Progressive places mobile at center of consumer engagement strategy
The Progressive Corp.?s car insurance group is expanding its mobile offerings to meet current customers? growing demand for information on the go and to engage and attract prospects.
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Winn-Dixie introduces app to help customers save money when grocery shopping
Winn-Dixie Stores Inc. has launched a smartphone application that lets customers view the weekly circular and sales for the grocery chain?s location nearest to them.
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Mobile wallet will take huge strides forward in 2011: Zenius
While it will not quite achieve mass-market adoption in 2011, this year the various ecosystem players will take major steps forward to realize the vision of a mobile wallet compatible with handsets of all types.
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Children?s author drives in-app mobile book purchases via PayPal
Award-winning children?s science writer Seymour Simon is monetizing his first mobile application called ?Science Fun To Go? using in-application book purchasing via eBay?s PayPal.
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