Quattro Wireless is mobilizing and selling advertising for the mobile version of TheStreet.com, a financial news, ratings, business and investment content provider.

Quattro's GetMobile platform allows TheStreet.com to provide investors with real-time business news and financial analysis. Mobile readers now have access to Mad Money Lightning Round, Mad Money Recap, Booyah Breakdown, and Stop Trading articles even when they are on-the-go.

"It's important to us that we provide our readers access to their favorite TheStreet.com content wherever they are, and to make sure it is presented in a format that is easily viewable on their mobile devices," said Thomas P. O'Regan, senior vice president of advertising sales , The Street.com, New York. "We wanted a sophisticated platform upon which to serve targeted ads."

Waltham, MA-based Quattro has made several similar partnerships this past year with companies like Playboy Enterprises, the NFL, Procter & Gamble's CoverGirl, Sony Pictures Home Entertainment, Univision, and CBS.

Quattro Wireless creates a single, feature-rich mobile site that syncs with wired content while taking advantage of the unique capabilities of the mobile Web. The platform's differentiating features include the ability to visually select and map existing Web content to a mobile equivalent that works on all mobile-web-enabled phones worldwide.

Additionally, for advertisers who wish to get on the mobile Web, the GetMobile platform provides visual, template-driven tools to build an extensive variety of mobile ad sites that are also ready for worldwide distribution.

"Simply shrinking a wired website and putting it on the mobile Web does not provide an active, constantly-updated experience," said Andy Miller, CEO, Quattro Wireless. "Quattro's GetMobile juicing capabilities transcode the best elements of TheStreet.com's traditional Web content into a format that's optimized for the mobile Web. Also, Quattro's unique ability to match high-profile advertisers with publishers like TheStreet.com creates mutually beneficial mobile content monetization."

Both publishers and advertisers get a mobile analytics view of their site including visitor traffic and behavioral data -- where they can slice data by geography, carrier, device and device type in order to gain mobile-specific insight.

"Quattro made creating a WAP site simple," Mr. O'Regan said. "They aggregate and organize content effectively and efficiently, allowing us to optimize monetization of our content on mobile.thestreet.com."

Quattro Wireless' GetMobile platform builds, hosts, monetizes and measure a company's mobile strategy. Quattro matches major advertisers with publishers, creating an additional branding and monetization channel for both parties.

" This fall Quattro will launch a self-service Exchange at GetMobile.com," Mr. Miller said. "Publishers will be able to adapt their wired site for the mobile audience using tools that preserve and extend their brand experience or, for those who already have a mobile presence, elect to participate in the Exchange. Advertisers can take advantage of exclusive inventory and our proprietary technology that creates dynamic, tailored ad micro-sites."