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Alltel to offer interactive promos at sponsored venues

Author

Gabrielle Kalika

Alltel Wireless and Txtstation have partnered to offer interactive promotions to fans at select Alltel-sponsored sports venues.

With Txtstation, Alltel will be able to launch a real-time text messaging feature at five sponsored properties. The text feature, Alltel Fan Poll, will ask fans inside the stadium a question to which they can reply and see the impact that their vote or answer made directly on the video-board screen.

“The strategy behind our partnership with TxtStation is simple,” said Sam Zebian, director of sponsorship marketing for Alltel Wireless, Little Rock, AR. “We wanted to cut through the clutter on game day by giving fans a relevant, interactive experience centered around their wireless device.

“The Alltel Fan Poll feature lives true to our ‘Official Wireless Partner of Fans’ positioning by giving fans an easy way to weigh in on hot topics,” he said.

Txtstation is a mobile marketing company that specializes in sports and entertainment. Its platform allows broadcasters, event owners, sponsors and general media to interact with fans directly from their mobile devices.

Since 2004, Textstation has provided real-time text features to sports fans from its offices nationwide and in Canada, Australia, New Zealand, Germany, Italy and South Africa.

Texstation’s mobile marketing text message platform gives sports fans a chance to interact with the video board at home games.

By texting their vote or answer to short code 88222, the fans will be able to weigh in their opinion, and see their vote immediately change the percentages displayed on the live video board screen.

The feature aims to help Alltel elevate awareness of the company and its association with the team.

Although subtle, the feature is designed to reinforce the carrier’s core business and helps keep it top of mind when a fan is in the market to choose a wireless carrier.

The “Alltel Fan Poll” will debut as football season begins later this summer.

“We are planning to launch the Alltel Fan Poll at no fewer than five of our sponsored properties,” Mr. Zebian said.

“Each game, fans will be asked a new question on a variety of topics including rivalries and icons/heroes,” he said. “We anticipate the fans expressing strong opinions with their text votes.”