MobiVentures Inc., a provider of mobile applications and content, will use a new Video Call Push service in partnership with Spanish firm Froggie S.L., which it will soon acquire.

The tool will let corporate clients send video content to 3G phones for promotional or feedback reasons including surveys and product releases.

"Really the benefit of Video Call Push is that it ties in perfectly with the other media that the advertisers use," said Nigel Nicholas, CEO of MobiVentures, London.

Clients using Video Call Push upload the list of numbers that they want to contact, attach the promotional video and hit send. Once the video call is active, the user is connected to the video IVR, linking the Video Call Push to 3G services such as video blogs, video dating, live customer service, video messaging or voting.

Seven-year-old Froggie offers mobile and interactive marketing applications to clients in Southern Europe and Latin America. MobiVentures will close the Froggie acquisition this quarter.

The Video Call Push news comes in the same week that MobiVentures announced few customer wins for content delivery in Europe and the United States.

The company recently signed an agreement with wireless aggregation service provider Mira Networks to deploy MobiVentures' mobile applications in South Africa. Froggie is already running a few marketing campaigns to existing customers in South Africa, relying on the MobiVentures relationship with Mira.

Also, a new deal with mobile and Internet application service provider Telewide Enterprises will give MobiVentures a foothold in China.

Meanwhile, an undisclosed automaker will use Video Call Push, according to MobiVentures.

An onscreen menu will let the recipient request a test drive with the information entered into the database, receive an SMS with the address of the local dealer or leave a video opinion on the car for other users to access using the video call blog module or for the automaker to use in other ways.

In essence, what Video Call Push does for that automaker and other MobiVentures clients is reproduce a video of an ad when the call is answered.