Best of B2B sector articles
UPS debuts B2B mobile campaign targeting business decision makers
In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times? new BlackBerry application.
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TIBCO targets corporate decision-makers via banners in BusinessWeek app
Software and technology giant TIBCO Software Inc. is running mobile banners within BusinessWeek's new application for BlackBerry smartphones.
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Russell Investments runs mobile banners in financial apps
Russell Investments is running display ads within Transcontinental Media's latest applications dedicated to financial professionals.
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Microsoft talks B2B mobile advertising strategy in Mobile Marketer webinar
In a business-to-business webinar organized by this publication, a Microsoft executive explained the strategy behind a mobile campaign to boost awareness and drive demand for the Microsoft Office SharePoint Server among technology decision-makers.
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Hoover's goes mobile
Hoover's Inc. a provider of global business information and tools, has launched a mobile version of its site called Hoover's Mobile and a browser-based application called Hoover's MobileSP.
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