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QVC tests walled mobile social platform to drive TV viewership - Mobile Commerce Daily

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QVC tests walled mobile social platform to drive TV viewership
PHILADELPHIA ? A QVC executive at eTail East revealed a new social platform and pinpointed mobile?s role in driving television tune-ins as part of the new rollout.
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Nordstrom?s Hautelook drives 40pc of conversions via mobile
PHILADELPHIA ? A Hautelook executive at eTail East revealed that in addition to seeing an uptick in mobile traffic, the medium is also converting significantly.
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Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers
PHILADELPHIA ? A Rue La La executive at eTail East pointed to multichannel users as key to the brand?s success as more traffic, revenue and investment shifts over to mobile. 
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1800Flowers tests mobile fingerprinting for tracking cross-channel shoppers
PHILADELPHIA ? A 1800flowers.com executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.
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