BuzzCity has launched a new mobile offering that lets high-traffic mobile publishers cost-effectively sell and manage ad inventory.

The BuzzCity White Label Ad Service -- a management tool for mobile Web site publishers that run large-scale mobile advertising programs -- lets publishers tap into the powerful infrastructure behind the BuzzCity Global Mobile Advertising Network, stress-tested with the delivery of more than 20 billion mobile ads.

"The strategy here is to offer a solution for publishers who want to monetize their inventory at premium rate, using a proven technology with an easy DIY interface and no difficult/expensive technical integration," said KF Lai, CEO of BuzzCity, Singapore.

The main targets are mobile Web site owners, content managers, mobile digital agencies. Also, niche networks -- that is to say Internet sites with a mobile Internet property and internal advertising sales team.

The BuzzCity White Label Ad Service enables mobile Internet site owners to sell their own ad inventory while avoiding the large cash outlays and long-term commitments of having to build their own ad serving infrastructure.

The state-of-the-art technology underlying the service allows companies to tap into the infrastructure behind a global mobile advertising network and take full control of their ad sales.

For most mobile Web site owners, simply running ads directly from an established advertising network works well for monetizing mobile internet traffic.

But on fast-growing and popular mobile sites, the BuzzCity White Label Ad Service can help sell higher paying ads and generate revenue by optimizing campaigns to suit specific business needs.

Additionally, when mobile Internet site users have unfilled or unsold ad inventory, the BuzzCity White Label Ad Service will run advertisements from the BuzzCity Global Mobile Advertising Network -- drawing from a network that serves more than 3 billion mobile ads per month.

This relieves publishers of any excess ad inventory, and allows them to take advantage of maximum revenue possibilities.

"The solution allows premium traffic providers (mobile Web sites with significant volume) who don't want to invest in expensive technology but need a reliable tool, to better monetize their site and have more control
over what they offer advertisers," Mr. Lai said.

"It comes down to a simple copy and paste of a small piece of code, and everything is accessible with the BuzzCity premium online interface," he said. "It really is easy, as we handle all of the backend for the customer."