Urban Outfitters? Free People relaunches mobile site to tackle declining results - Mobile Commerce Daily
Urban Outfitters? Free People relaunches mobile site to tackle
declining results
Urban Outfitters brand Free People hopes to turn around dropping mobile Web
conversions and page views with a recently revamped site boasting bigger and
more visuals, off-screen navigation and a streamlined checkout while
simultaneously reducing code volume to minimize the impact on performance.
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How eBay, Etsy, and Overstock.com win in social commerce: report
Social commerce is growing, with a 60 percent year-over-year increase in
revenue originating from social sites such as Pinterest, Wanelo, Polyvore and Houzz,
according to a new report from Kenshoo and DataPop.
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Jamba Juice squeezes results out of Groupon mobile tie-in
A Jamba Juice campaign that promoted the brand?s freshly squeezed juices via a
tie-in to Groupon deals generated a surge in sales and engagement on social.
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Budweiser, Discover tie context to commerce
NEW YORK ? Budweiser and Discover executives at the ad:tech New York conference
discussed how their brands reach consumers at the point of sale using
contextual experiences, which may include digital interactivity and social
conversations.
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