How Humana is Using Drupal to Drive Repeat Visitors with Personalized, Multi-Channel Campaigns
Please join representatives from Market-bridge, Digital Bungalow, and Acquia as they discuss how Humana is leveraging Drupal to deliver personalized web experiences and multi-channel campaigns that inspire repeat visitors, drive engagement and spark conversion.
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Highlights of the Web Experience Management solution implemented at Humana include:
- Personalized content and recommendations for site users based on interests and actions on the site
- Optimized mobile sites that are socially engaging using the latest in responsive design techniques
- Integration with multiple existing marketing tools including Analytics and both direct mail and email campaigns software
- Seamless Data export to a 3rd party provider for a comprehensive, 360 degree view of campaign performance
Date & time: Wednesday, November 21, 2012 01:00 PM EST
Duration: 60 min
Speakers: John Carione, Sr. Director, Solution Marketing, Acquia; Andy Patrick, VP, Analytics Marketbridge; Jason Yarrington, VP Professional Services, Digital Bungalow