Dive summary:
- Companies should think carefully about who they hire to fill a social media manager position; three commonly uttered phrases should raise a red flag in an interview. [see full list at Forbes]
- A candidate who says "Marketing and advertising are long-term, not instant" likely does not have a grasp that leads can be generated quickly that will eventually lead to sales.
- If a candidate says something along the lines of “People are not on social media to be sold” then they do not understand that social media serves to solve problems for users, which is the motivation behind purchases.
From the article:
"It seems like every business and brand is suddenly on the prowl for a social media manager. Dozens of my friends are now being headhunted at salaries even I am envious of for positions that require them to manage the online – and sometimes offline – communities of the organization. Many companies unfortunately dive head-first into hiring these community managers without thinking about actual role or responsibility of this new hire – or even what the potential candidate is really bringing to the table."