A solution that is growing in popularity and generally a good fit for most digital marketers is the affiliate marketing avenue called cost-per-action (CPA). Using this method, a website visitor in search of premium content is presented with a brief survey, quiz, or game they must complete that then unlocks their desired content. Digital marketers have the opportunity to sponsor these surveys or games and then pay a small amount to the website publisher for each one that is completed.
This type of marketing effort has four distinct benefits for digital marketers:
- Targeted advertisements
- More leads
- Partnerships with top web publishers
- Results
