- Movable Ink's new "US Consumer Device Preference Report" shows email continuing its shift from desktop to mobile.
- According to the data, 66% of emails are opened either on a smartphone or tablet, up from 65% last year.
- The device split showed iOS mobile devices — iPhones and iPads — accounting for 54.5% of email opens.
Data like this latest Movable Ink report underscores the importance of mobile in email marketing and digital marketing as a whole. With more people on the move, it makes sense that emails should be mobile-optimized regardless of the intended target, because chances are that email will be opened on a mobile device. Keeping mobile in mind during the design process can also increase the odds the email will be opened at all.