Dive summary:
- As with most industries, digital media has developed a list of jargon that has become overused and misused; these seven words in particular need to go. [see full list at Digiday]
- One of the big offenders is the word platform which has become so overused it has lost it's meaning; instead use adjectives to explain what the product or service specifically does.
- Actionable is a commonly used word in the digital world that should be left to the legal industry.
From the article:
"Of course, 'business speak' "is an issue that plagues other industries, but with digital media constantly changing and new technologies being invented, there are always new terms or new usages of old ones. Especially when it comes to advertising, ad tech and social media, there’s lot of empty jargon and buzzwords that get thrown around."