Dive Summary:

• Optimize website conversion by switching up the design on your calls to action and promoting new offers to help keep content fresh.
• Remember to take advantage of already thriving social platforms by using the number of followers, likes, and fans as brand validation.
• Pay extra attention to pages with high traffic and remember to keep A/B testing to learn what changes increase site conversion the most.
   

From the article:

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights.

But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat ... right? Absolutely! Read on to learn about 9 different ways...