Dive Brief:

• Accenture's 2014 CMO Insights Survey offers a look at what CMOs feel will be important in marketing in the next five years. 
• According to the survey, 42% of CMOs believe analytics will be a core competency in marketing and 32% believe digital will account for 75% of marketing budgets within the next five years. 
• CMOs from emerging markets are more likely than mature-market counterparts to undertake a digital transformation of marketing — 71% of emerging-market CMOs will tackle a digital transformation, compared to 42% of mature-market CMOs. 

Dive Insight: 

According to the survey results, emerging-market CMOs are more open to complete digital transformations, but 42% is not a small amount of mature-market CMOs. Overall, CMOs seem to be on board with transitioning to digital and analytical tactics for marketing strategy.