- Adblock Plus—a European software company that offers online ad blocking services—has announced its plans to release the first-ever mobile ad blocker for iOS.
- The ad blocker is likely to come in the form of an ad-free mobile browser that gives users the control over which ads they do or do not want to see.
- Adblock already has programs that work on Android phones, and the addition of an iOS-compatible browser could create significant competition for Google Chrome.
Products that block ads could cause marketers some worry, but there's little industry professionals can do to combat them. Users, especially on mobile, will have to opt-in to the ad blocker program and utilize the specific browser. Ads could easily still be delivered via apps—a hard place for an ad blocker to regulate.