- The New York State Lottery is putting out an RFP for its advertising business.
- The incumbent agency, DDB, will be invited to defend.
- Media spend by the lottery was nearly $50 million last year — not including internet, B2B, or spending for multi-state games like Powerball and Mega Millions.
A company that moves as much cash as a state lottery would be a huge agency win. The competition could be fierce, though DDB has held onto the account since 2001 and previously worked with the lottery from 1988 to 1998. Government entities are required to review accounts every few years, so unlike the private sector, it's not uncommon for an incumbent agencies to hold onto their accounts due to the reviews not being a result of dissatisfaction.