- Anheuser-Busch InBev has announced it will be moving its media buying business to an outside agency.
- The brand plans to start the review for an agency partner in October.
- The move has drawn into question the future of A-B InBev's internal agency, the Busch Media Group.
The industry can only speculate what might happen to the the in-house team or what A-B InBev's motivations are, but the review could be meant to inspire better agency deals. Regardless, agencies will likely be lined up to take on the media buying business.