Dive summary:

Hubspot and LinkedIn are hosting a Webinar series on how to master LinkedIn for marketing, and yesterday was part 2 of 3.  After the Webinar, they compiled a list of the top questions from their viewers.  Below are the top 3.

• 1.  "Do you have any tips or best practices for using images in LinkedIn ads?"  Unlike Google text ads, LinkedIn ads have an image component that can catch your target's attention.  They suggest using the same copy and then A/B test images to find the best one for your offer.
• 2.  "What's the recommended duration for a LinkedIn ad?"  Much like images, the best solution is to A/B test durations and see what works.  There is no set duration for a LinkedIn ad.
• 3.  "Can I adjust targets once my LinkedIn ad campaign is live?"  With LinkedIn, you can target ads by industry, job function, company, group, education, location, or age.  You can make adjustments throughout the campaign, and LinkedIn recommends that you do!

From the article:

Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers. We had an abundance of fantastic LinkedIn marketing questions come in through the #MasterLinkedIn hashtag on Twitter, the Inbound Marketers LinkedIn Group, and the webinar chat page. So many, in fact, that we could not possibly answer all of them in a single pos...