Dive Brief: 

• Apple has extended its mobile ad network iAd to its streaming radio service iTunes Radio. 
• Ads will now be available for the radio service through programmatic buying. Prior to the change, advertisements could only be purchased through Apple's lean iAd sales staff. 
• Despite falling behind rivals Facebook and Google in ad sales—Apple only took 2.6% of U.S. mobile ad spend in 2014—iAd has been steadily moving forward with advancements like automation and targeting. 

Dive Insight: 

Apple may not be producing the same high numbers as other companies, but it does have the advantage of completely owning both its ad network and streaming service. Rival streaming sites like Pandora and Spotify will be watching closely as iTunes Radio continues to push forward. By owning the entire channel, Apple can offer more comprehensive data that could be attractive to advertisers.