- AppsFlyer, a third-party measurement company, in anticipation of Facebook's coming change to its user device data policy is launching a real-time campaign ROI tool.
- Facebook's user policy change goes into effect November 4 and will prevent third-party firms from sharing personal device data collected during campaigns.
- Other recent AppsFlyer news includes a tool that attributes all pre-install touches for app marketing campaigns.
Facebook recently announced changes to its policy on how it handles user data for mobile advertising going into effect this fall. Part of the changes mean third-party measurement companies have to drop personal device data from other personal data collected during campaigns, data that advertisers want to help optimize future efforts. One third-party measurement company, AppsFlyer, is well ahead of that deadline.
AppsFlyer has announced a real-time return on investment metrics for Facebook advertisers. According to Venture Beat research head John Koetsier, Facebook is the key social media platform for advertisers and he sees the AppsFlyer announcement as significant because of Facebook’s importance.
AppsFlyer also made news recently with its new analytics that will give marketers access to all touch points consumers make before installing an app with its “Multi Touch-Attribution” tool. These metrics should provide marketers deeper insights into what campaign elements contributed to success.